Hello, my name is Jason. I currently work as a Graphic Designer In-House at Ethan Group's Sydney Office. I’m a Creative thinker, self confessed GEEK & Outdoor Adventure lover!
My skill set covers ground up branding, Advertising, digital design and all print mediums. I have a major focus in understanding, developing and revitalising brands. The brand coverage doesn’t stop at the print and digital end, I can also can provide services in Web design, Wordpress and Shopify / e-store platforms.
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Internship - Blue Marlin Sydney
JUNE / JULY - 2012
Work Experience Project - Deloitte digital / UBank
AUG / SEP - 2012
Student Award - 2012 Australian Design Biennial
Judges Choice - Packaging Design
Honourable Mention - Blue Marlin Spark Awards
DEC - 2012
Adv Diploma - Graphic Design & Communications
Design Centre Enmore - 2010 / 2012
Design Cert IV - Enmore Design Bridging Course
Northern Beaches TAFE - 2009
HSC - Barrenjoey Highschool
Major: Visual Design - Graduated - 2007
Be it Digital or Print, Advertising or Collateral - I can help create the most effective content for your business or corporation.
A user interface is the place where user's needs are hit or miss. My approach is taken from the users point of view with a simplistic design approach to create the most effective uncluttered interfaces.
From Startups to Corporate branding I can take your ideas from concept to completion so your brand represents and connects to your audience and acts as a front to your business ideas.
I have experience within HTML5/CSS3, Jquery, Wordpress, Big Cartel & Shopify. Launch your business online or boost your online presence today.
Boost your Social presence on the most popular platforms to develop a more personal and connected marketing approach with your target audience.
If you are looking to develop a web or smartphone based app I can help prepare all art assets and initial wireframes prior to approaching development firms to create your ideal application.
[Student Project] National Institute of Dance Australia Rebranding.
Brief To develop a concept and solution for a rebrand including a dynamic logo across both arms of NIDA, stationary kit booklet and responsive website.
Response The brands visual elements derived from NIDA’s architecture aesthetics. The strong use of lines, form and weights as well as choice of materials and lighting create a innovative and progressive feel to the complex. The NIDA complex comes alive at night as the ambient glows stretch throughout the building. The response with the identity was to take these visuals and represent them in a progressive dynamic shape which has the ability to change and be easily identifiable. The Parallel lines create movement and are originally found in the buildings front panels and main foyers shutters. The main array of colours chosen depict the enthusiastic vibe given from the NIDA students its teachers and its core audience in the theatre.
To develop a concept and solution for a rebrand including a dynamic logo across both arms of NIDA, stationary kit booklet and responsive website.
The brands visual elements derived from NIDA’s architecture aesthetics. The strong use of lines, form and weights as well as choice of materials and lighting create a innovative and progressive feel to the complex. The NIDA complex comes alive at night as the ambient glows stretch throughout the building. The response with the identity was to take these visuals and represent them in a progressive dynamic shape which has the ability to change and be easily identifiable. The Parallel lines create movement and are originally found in the buildings front panels and main foyers shutters. The main array of colours chosen depict the enthusiastic vibe given from the NIDA students its teachers and its core audience in the theatre.
Working in collaboration with Deloitte Digital we completed a Student brief working along side UBank Australia to create a new brand advertising campaign which was not dependent on the banks products or services. A campaign that could standalone and represent UBank and its customers but still be able to tie in product rates and features.
My idea of engaging the user by creating a campaign based on a more personal level will connect with the target market by highlighting aspects of freedom and choice whilst creating a solid platform to tie in banking products.
After presenting my concepts at the UBank HQ with Deloitte Digitals team it received fantastic feedback and was I was very grateful to have the opportunity.
STUDENT PROJECT: SEPTEMBER 2012
The Brief was to create and brand a product of water which contains added fluoride. After completing extensive research into fluoride within the general water system I found that most rural areas are shut off from the fluoride added system.
Awarded Judges Choice - ADB Awards 2012 - Packaging Category
I developed the advertising idea and brand characters for the bottle design for children based in rural areas by using graphic animals. One of the features on the animals were that they featured big strong teeth. The advertising is directed at both parents and the characters targeted the children with bottle distribution being within primary schools.
The brief was to think ahead, to the future of app design, harnessing Nespresso’s current and future features and design an iOS App that could work for both iPad and iPhone.
My response with the Nespresso App interface was to keep within the same design colour schemes and patterns found in current machines and branding. This will keep a consistency within the brand & the smartphone app. The App features location based ordering to the home base Nespresso machine, wireless ordering and cleaning. Networking and social sharing along with many internal control room features to customise your own espresso away from your kitchen bench.
To develop the restaurants branding including exterior signage, internal menus & Website.
The branding was created to compliment the rustic and industrial decor along with the African theme carried throughout the print menu. The website was built with mobile viewing in mind and uses a responsive wordpress based platform. The website allows diners to book via the website for ease of booking.
PROJECT URL: Charchargrill.com/
Pembroke Sunglasses contacted me for an online store which was simple, clean & highly functional. After developing a basic online store site and operating under it for some time they out grew the sites capabilities. We moved the entire site and developed within the Shopify platform and its intergrated services. The site required logins, Secure Credit checkout, detailed tracking and an easy order management system.
The website has been built with mobile use in mind. Its a highly responsive web store which adapts to all devices. The E-Store platform is powered by Shopify with a high level of integrated security from EWay. Since its recent update it Boasts a very high ROI in sales traffic since moving to the Shopify platform.
PROJECT URL: Pembrokesunglasses.com.au
As apart of a Live Project Brief to be completed with Moon Communications we were tasked to create a business product or event that would boost backpacker numbers from places such as europe as the young backpackers market in Australia is currently in decline.
My direction was to target backpackers looking for an all in one tourism option. It was to combine a travel organisation service, along with a transport hiring service. It was boosted by including benefits such as iPhone Applications, web services and advertising campaigns which would be posted overseas.
STUDENT PROJECT: JUNE 2011
To take an existing vitamin brand product line and turn it into something much more modern and appealing to their market genre.
My response was to target the mens multivitamin which has the target market of medium to well off late 20s to older males who are also linked to the sports or health lifestyle. My colour scheme was to lighten up the products mood, giving it more shelf attention and also giving it a different look to the existing product range. Their are also strong uses of typography as well as blending tints of colour to create depth in the shapes.
STUDENT PROJECT: MAY 2012